THE BEST KEYWORD RESEARCH METHOD NEVER INVENTED FOR BLOGS.
Have you ever searched for keywords for a blog post and found no resulting organic traffic? I could think: “What happened?” The terms that I optimized for the search volume, why can not I get a part of that?
Welcome to the club.
Poor search for keywords = poor optimization = mediocre results.
Credibility is a big obstacle for blog posts. Search engines want to classify the most credible and complete resource for a given keyword term. Most blog posts do not have what it takes to be “more credible”. A blog post can gain credibility and rank by collecting links, of course or through deliberate link building efforts, but this is more commonly seen with evergreen content than with blog content. Bloggers are not usually linkbuilding.
Competition is another reason for the difficulty of obtaining organic traffic from blog posts. Google’s keyword tool, used by many bloggers, does not show all terms searched by users, nor does it show terms with small levels of search volume. For this reason, many bloggers in the same niche search and optimize using the same limited set of keyword terms and make it almost impossible for newcomers to rank without much SEO work. For some it’s hard to accept the idea that Google’s keyword volume tool is setting up a post for an organic failure.
As a hypothetical example, I suppose I should write a blog post about keyword research methods (as applicable). I do some research using the Google Keyword Tool and discover that “how to do keyword research” gets 320 global monthly searches.
I am convinced that the term is at hand. 320 is not a very high number after all. So I titled my publication “How to do keyword research” and we interweave those words and phrases throughout the body of the content and click “Publish”. A couple of days later, the blog post is classified on page 6 and does not receive organic traffic, except for the occasional hit of a strange semi-relevant phrase. Failure.
Clear keywords = higher levels of competition.
What I did not realize when I published the publication is that the level of proficiency for a term like “how to do keyword research” is high enough to keep my new publication from getting close to the first page.
On the results page there are several publications that have my exact term in the title. As a blogger, I know my niche well enough to know that many of these sites are much bigger and more credible than mine. (Some SEO bloggers will be able to verify their impression by looking backwards, PageRank, etc.). So, if I want my blog post to have a good rating for this result and get organic traffic, I’ll have to create my personal links to the post and I do not have that kind of time. I just had time to write this post! Oh!
The best search method for keywords = find the terms under the radar
If you are a blogger who cares enough to do keyword research for each post, but does not want to create links, try to test what I have been testing for the last month. It implies pointing to the keywords “under the radar” that are relevant and in the search, but too low to be registered in most of the keyword tools.